MANP Nonprofit Resource Library

Choosing Your Fundraising Strategies (Simone Joyaux, Nonprofit Quarterly) 

10-25-2022 09:43 PM

This article outlines a process to ensure your fundraising strategies are designed with the following in mind:

  • Mission alignment
  • Direct and indirect financial cost (e.g., staff)
  • Prospective net profit
  • Relationship building
  • Institutional capability (e.g., skills and knowledge to carry out the activity)
  • Institutional capacity (e.g., human, technological, financial and other resources needed to carry out the activity)
  • Audience development/community outreach (e.g., introducing your organization to new audiences)
  • Risk analysis
  • Opportunity cost

#fundraising

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