MANP Nonprofit Resource Library

BoardSource, Association of Fundraising Professionals, BBB Wise Giving Alliance, and GuideStar, developed a framework for evaluating fundraising effectiveness grounded in the following principles:

• We believe in the work of nonprofit organizations and know that the most important measure of our effectiveness is the impact that we are having in our communities and society as whole.
• We know that charitable support from donors and funders is what makes impact possible, which means fundraising is absolutely mission critical.
• We think that it’s reasonable to expect nonprofits to care about efficiency and return on investment in their fundraising efforts, but that it is not the only way of measuring fundraising effectiveness.