#comms #brand #equity
The Spitfire SmartScan features four modules. An organization can take them all at once to get an overarching assessment of its communication assets and needs or focus on one area at a time . Identity An organization with a strong brand understands and lives its identity—who it...
#boards #brand
#brand #equity
"A well-developed brand strategy should help everyone see how your strategic plan or mission comes to life in day-to-day communications, both inside your organization and outside of it." #communications
#brand #comms
This ebook examines the key elements of nonprofit branding and brand strategy, providing tips on developing your positioning and personality, selecting a brand strategy model, crafting your strategy with vision and mission in mind, and applying it consistently. #communications #brand
Your organization's name is a key part of your organization's brand, and choosing well is hard, and knowing when it's time to change it can feel even harder. This article offers advice on the steps to take to decide on and implement an organizational name change. #reporting #brand