"A holistic view of a nonprofit’s market also needs to include more than just the constituents who benefit from and fund an organization’s efforts. A nonprofit’s market also consists of other for-profit, nonprofit and public organizations working side-by-side, including those whose approaches differ and who compete with the organization for resources, talents and impact. Likewise, an organization’s mix of programs, their effectiveness, and their sustainability can be influenced by the availability of skilled labor and the political and social environment. A true market analysis needs to explore all of these influences at some level. "#businessplanning#stakeholders